I met Dr Nzeribe for the first time about a year ago. He had attended a book presentation – one of our titles – and wanted to meet the publisher. He called me and I went to his office in Ikeja. We spoke about his then potential title and that was how we went ahead to publish his book Advertising Ethics and Regulation in Nigeria: The Challenges.
After the book presentation in June this year, Dr Nzeribe informed me of his intention to finally tell his story about the Nigerian Civil War. Being the ADC of General Chukwuemeka Ojukwu, late Head of State of Biafra. He sent in the manuscript – Biafra: Dead on Arrival – and it was being assessed when he became ill.
I gave him a call and his response lacked the forcefulness which is his trademark. Anyone who is acquitted with Dr Nzeribe will easily understand that he spoke with the serenity of the silver-haired but has not lost the spirit of a soldier. While I wished him a quike recovery, little did I know that it was our last discussion on this part of the divide. A few weeks afterwards, I was greeted with the news that death has sent Dr Nzeribe to the eternal rest. As they say the rest his history.
Dr Nzeribe was an accomplished advertiser. The blurb of his book, Advertising Ethics and Regulations in Nigeria: The Challenges read thus:
May M. Nzeribe has devoted a large portion of his working life to assisting in internalising advertising practice standards. He has, at various times, served the advertising industry in Nigeria and globally; contributing to an enabling environment for adequate consumer protection. Dr Nzeribe served on the International Advertising Association (IAA) World Board of Directors, as well as a member of IAA’s Professional Development Group. He was President of IAA Nigeria Chapter, three terms President of the Association of Advertising Practioners of Nigeria – AAPN (now Association of Advertising Agencies of Nigeria – AAPN). He was formerly chairman of Nigeria’s Advertising Standards Panel (ASP) and APCON respectively. Dr May Nzeribe is the only Black African recipient of the IAA’s Medal of Merit (London, 2000).
According to the family, Dr Nzeribe’s funeral is slated as follows:
Lying in State: Wednesday, November 28, 2012 at this residence.
Funeral: On November 29th, 11.00 am at Victoria Court, Km 36, Lagos-Epe Expressway.
May God rest his soul, Amen!