Cultural Identity and New Communication Technologies: Political, Ethnic and Ideological Implications

New and Upcoming Book


I do think that this work is invaluable for those interested in New Media Communication studies. More especially as it collates a perspective that is global but with an African bias.

Cultural Identity and New Communications. Culled from IGI Global Website

Editor: D. Ndirangu Wachanga (University of Wisconsin-Whitewater, USA)

Copyright: 2011

Publisher: IGI Global, USA
The intersection of new communication technologies and the ideological hegemony is one area that has not been adequately examined. Existing literature on (New Communication Technologies) NCTs shows that most studies have been focusing on NCTs’ potential to alter existing social-political categories that border on economic class, social status, race, gender, and ethnicity.
Cultural Identity and New Communication Technologies: Political, Ethnic and Ideological Implications presents a careful blend of conceptual, theoretical and applied research in NCTs. This book examines content that places new communication technologies in a context that recognizes their seamless co-option into the designs of politics and culture, as well as the ideological hegemony of non-Western societies and interrogates the diagnostic degree to which the use of new communication technologies is demonstrative of the users’ imaginary relations to imaginary reality, their thoughts and perceptions. The role NCTs play is significant in so far as they are avenues through which the progression towards the hegemonic (or nationalistic) normative can be catalyzed.
This book comprises of  18 chapters and yours sincerely contributed the 10th chapter:
Here’s the abstract:
Malaria is endemic in the tropics and is responsible for a very high infant mortality, killing more than 3,000 children in Africa daily. The Nigerian government’s control measures are targeted at nursing mothers and children. However, a significant portion of the population–the youth–are also very vulnerable. The new media are gradually gaining ground as a dependable channel of meeting the communication needs of young Nigerians. This chapter discusses how the potential associated with the Internet and social networks can be incorporated in the campaign for the Insecticide Treated Nets (ITNs) by Nigerian youth. It also proffers solutions and recommendations based on the concept of participatory development communications.
Click here  for other chapter details.
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